For 25 years I sat next to engineers. I listened, framed problems, decided what was worth building, and never wrote a line of code — and I always assumed I never would.
Three months ago I asked an AI to build me a stopwatch. Five minutes later, it worked.
That was my aha moment, and how!
I'm still VP Marketing at Foretellix — growing the brand and helping move the commercial needle. But now I also build software.
13 projects in the last three months. Some working, some not, some abandoned, some going strong!
A recipe builder for the gin I make at home, GPS ski-tracking that knows every resort I'm likely to visit, The Drunk AI that recommends cocktails based on what you have in your home bar.
And others that change my day job. One saved my company five thousand dollars before lunchtime. Several quietly reshaped how my marketing work gets done — AI agents I designed and tuned that help write long-form articles, frame positioning, and turn research into publishable thought leadership.
The 25 years I spent next to engineers and managing product and marketing teams weren't a gap to overcome. They were preparing me for this era of AI.
This site is what I've built and learned along the way. What changed, what surprised me, and why I think the doors that opened for me are open for a lot of other people who don't realise it yet.
